How to Schedule a Blog Post
Updated
Write, optimise and schedule a blog post in the ERP, and check it before it goes out.
Write the draft
- Navigate to Blog > Add New Post.
- Input the title. The URL slug will be generated from this; shorten it if necessary.
- Compose the body. Use headings (H2, H3) to divide the article into sections; readers often skim, and search engines rely on these too.
- Select a category, add relevant tags, and upload a featured image with a clear alt text.
- Save your work as a Draft while you continue editing.
Review the SEO panel
The SEO panel evaluates your post and identifies any missing elements, such as a meta description that is too brief or an image lacking alt text. Address the red items; the amber ones provide guidance rather than strict rules.
Publish or schedule
- Publish makes the post live immediately.
- Schedule sets a future date and time. The scheduler checks every minute and publishes the post when the time arrives, notifying subscribers if that option is enabled.
Utilise Preview before publishing. It displays the post exactly as your readers will see it.
Comments
New comments are held in Blog > Comments until approved, ensuring that nothing appears on the site without review.
Considerations for Scheduling Your Blog Post
When planning to schedule a blog post, you should consider several factors that can influence its effectiveness and reach. Here are some key points to remember:
- Target Audience: Recognise when your audience is most active online. Scheduling your post during peak times can enhance visibility and engagement.
- Content Relevance: Ensure that the content remains pertinent at the time of publication. If your article addresses timely topics or events, scheduling it close to the relevant date can increase its impact.
- Promotion Strategy: Outline how you will promote the post once it is live. This may involve social media announcements, email newsletters, or updates on your website.
- Consistency: Maintain a regular posting schedule to establish audience expectations. Frequent updates can keep your audience engaged and improve search engine rankings.
- Monitoring Engagement: After publishing, track the post's performance. Use analytics tools to monitor views, comments, and shares to understand what resonates with your audience.
By taking these factors into account, you can enhance the effectiveness of your blog posts and improve your overall content strategy.